Be Genuine Online
Being something you’re not doesn’t work online, fake it till you make it is not how to run a proper business, whether offline or online. Be Genuine, the heart of Attraction Marketing. It works, period. It doesn’t matter what type of home based business you have, being yourself, or being genuine, in your marketing is the best way, especially when using Attraction Marketing.
Attraction Marketing is about being authentic, showing people who you are and how your different from the rest of the people online that just put out the same old tired ads everyone else does. What it boils down to is building your personal brand, if you try to be someone your not it’s bound to fail.
I don’t know the exact percentage but the majority of successful home business people are building their brand and selling to their audience. It doesn’t matter if they’re selling their own products, affiliate products, network marketing, mlm, whatever. They’ve all established trust with their audience, this lets them continually market new products to them.
If you’re not genuine and providing value though it’s going to be really tough. You’ll lose your audience, if you had any kind of an audience to begin with.
Attraction Marketing teaches how to build a solid brand and an audience that looks forward to hearing from you. Prospects will chase you instead of you chasing them. The great thing is anyone can do it, especially with social media, follow the right teaching and it can actually be done fairly quickly.